Autor/es: Bandrés Goldaraz, Elena

Año: 2011

Resumen/Abstract: 

TV channels that put their news contents in their websites use the Internet as an extention of their marks without paying attention to the real challenge: to explora and adopt both a language and an interface fit for the hypermedia whose centerpiece is the video. We propose a model to be applied on any company website wanting to make the hypervideo the basis of its on line communication

Palabras clave: televisión, red

Enlace/ Publicación: Revista Telos. Cuadernos de Comunicación e Investigación, núm. 89 – Octubre–Diciembre. Disponible en: https://goo.gl/AbkQzP