“The Use of Case Studies to Understand Strategic Decisions within the Spanish Media Industry”

Autor/es: Artero Muñoz, Juan Pablo; Herrero, Mónica & Sánchez-Tabernero, Alfonso

Año: 2011

Resumen/Abstract:

Academic interest on media industries has risen increasingly in the last decades.
Lots of pieces of research from media economics, political economy of communication and media management perspectives have been published, especially in the United States and Europe. This process of increasing awareness on the field has been led in Spain by the University of Navarra, which launched a doctoral program and research project in 2000 trying to analyze in-depth the management and strategic implications of media companies by applying consistently the business case study methodology to several PhD dissertations. This article analyzes the results of this program as well as the strengths and weaknesses of case studies for media  management doctoral dissertations.

Palabras clave: 

Enlace/ Publicación:  Publicado en Journal of Spanish Language Media, vol. 4, pp. 68-80, Denton, Texas, Estados Unidos.

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Citar, según norma APA:

Artero, J. P., Sánchez-Tabernero, A., & Herrero-Subías, M. (2011). The Use of Case Studies to Understand Strategic Decisions Within the Spanish Media Industry.

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